Warren Federal Credit Union Do-Gooders Unite Video

In Video Production on July 31, 2014 at 10:23 am


Laramie, Wyoming, is a great place to live and work, and Warren Federal Credit Union is looking for people who want to help make it even better. Warren is seeking 200 new members to pledge to “Do-Good” by opening a checking account at their Laramie Branch between June and August 29, 2014. The new members will receive $100 to help spread good in the community and once Warren reaches their new member goal they will donate $10,000 towards the beautification of Downtown Laramie.

Message was invited to collaborate on a video to help launch the campaign. The video showcases members of the Warren team and their unique culture of service. Warren Federal Credit Union knows that the key to their success is their member’s success. Whether it’s buying a home, starting a business, planning a family’s financial future, or supporting community projects, they are committed to helping their members reach their financial goals. They are also dedicated to helping make their communities a better place to live and work. As you can see from the video, the only requirement to reach these goals is that they have a little fun along the way.


Message Wins At Regional Level For 5th Consecutive Year

In Agency News on April 17, 2014 at 9:24 am


Black Hills Ammunition 2014 Survival Kit

Black Hills Ammunition 2014 Survival Kit


Lakota Voice Project Graffiti Billboard

Lakota Voice Project Graffiti Billboard


Jackalope Jerky

Jackalope Jerky


Rapid City-based marketing and communications firm Message earned four American Advertising Awards at the AAF-District 8 Regional Competition in Minneapolis, Minnesota, for work created on behalf of Black Hills Ammunition, Lakota Voice Project, and Message agency self promotion. The wins mark the fifth consecutive year that Message has represented AAF-Black Hills and the greater Black Hills advertising community at the regional level. AAF-District 8 is comprised of local clubs from South Dakota, North Dakota, Minnesota, and Wisconsin.

With over 60,000 annual entries, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and District winners advance to the national finals. The National American Advertising Awards® are held in conjunction with the AAF National Conference; May 28-31, 2014, in Boca Raton, FL.

Winning advertisers featured in the 2014 AAF District 8 ADDYs competition included Carmichael Lynch, Colle + McVoy, BBDO Proximity Minneapolis, Fallon Worldwide, mono, Martin Williams, and SDSM&T University Relations.

A full list of 2014 AAF-District 8 American Advertising Awards winners can be found here.

Golden West Telecommunications TV Brand Campaign

In Video Production on April 3, 2014 at 5:36 pm

Screen shot 2014-04-03 at 9.40.40 AM Screen shot 2014-04-03 at 9.40.29 AM Screen shot 2014-04-03 at 9.37.06 AM Screen shot 2014-04-03 at 9.37.20 AM Screen shot 2014-04-03 at 9.37.33 AM Screen shot 2014-04-03 at 9.40.17 AM Screen shot 2014-04-03 at 9.40.03 AM Screen shot 2014-04-03 at 9.40.52 AM

Golden West Telecommunications has connected the communities of South Dakota for nearly a century. In the beginning, it was as simple as running phone lines along fenceposts. But no matter how much things have changed over the years, their mission remains the same: Golden West helps connect people to communities. And communities to people.

Message, a Rapid City marketing and communications firm, was tasked with developing a tv brand campaign tied to that mission. We began the process by developing a brand anthem. Something simple. Direct. Honest. Conversational. Neighborly. And, well, something with a whole mess of “ooohs” and “ahhhs”.

Anthem Lyrics-

Out on the road there are troubles and questions unanswered
The journey is long and plans could go wrong and fall through

But there’s some far light, it’s distant and bright
It’s leading me where I belong

There are the streets and the trees
These are the faces I see
This is the place that I know
This is my home

And at the end of the day
I’ll come back to this place
This is the place that I know
This is my home

Hey, Oh, oh, oh, oh

Next to the sea, or out in the wilder country
Or bustling streets where everyone gathers to meet
You know the land like the back of your hand
because this is the place you belong


Oh, oh, oh, oh

This is my home!

Oh, oh, oh, oh

There are the streets and the trees
These are the faces I see
This is the place that I know
This is my home

From there, we constructed the final version of the song that was shortened to standard commercial length.

The Anthem-

The Process-

We also incorporated experimentation into the process to capture the authenticity of being a local communications provider in rural South Dakota.

Photos were shot on a 1970s Canon AE1 SLR Camera with a motor drive at about 4-6 frames per second on Fuji Superia 200 ISO film.

GW Still1

GW Still2

The rolls were then processed into uncut negatives and scanned into the computer at a very high resolution, individually cut, sequenced in numerical order, and layered and lined up in Photoshop.

Screen Shot 2014-01-08 at 5.52.28 PM

The Photoshop layers were then exported into After Effects where the photos were turned into stop motion sequences.  Each roll of film renders about 1.5 seconds of motion. Those sequences were then exported out of After Effects into Final Cut Pro and edited into the commercial.

Screen Shot 2014-01-08 at 5.53.59 PM


Golden West Brand Campaign- 3 commercials






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