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Message Wins At Regional Level For 5th Consecutive Year

In Agency News on April 17, 2014 at 9:24 am

 

Black Hills Ammunition 2014 Survival Kit

Black Hills Ammunition 2014 Survival Kit

 

Lakota Voice Project Graffiti Billboard

Lakota Voice Project Graffiti Billboard

 

Jackalope Jerky

Jackalope Jerky

 

Rapid City-based marketing and communications firm Message earned four American Advertising Awards at the AAF-District 8 Regional Competition in Minneapolis, Minnesota, for work created on behalf of Black Hills Ammunition, Lakota Voice Project, and Message agency self promotion. The wins mark the fifth consecutive year that Message has represented AAF-Black Hills and the greater Black Hills advertising community at the regional level. AAF-District 8 is comprised of local clubs from South Dakota, North Dakota, Minnesota, and Wisconsin.

With over 60,000 annual entries, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and District winners advance to the national finals. The National American Advertising Awards® are held in conjunction with the AAF National Conference; May 28-31, 2014, in Boca Raton, FL.

Winning advertisers featured in the 2014 AAF District 8 ADDYs competition included Carmichael Lynch, Colle + McVoy, BBDO Proximity Minneapolis, Fallon Worldwide, mono, Martin Williams, and SDSM&T University Relations.

A full list of 2014 AAF-District 8 American Advertising Awards winners can be found here.

Golden West Telecommunications TV Brand Campaign

In Video Production on April 3, 2014 at 5:36 pm

Screen shot 2014-04-03 at 9.40.40 AM Screen shot 2014-04-03 at 9.40.29 AM Screen shot 2014-04-03 at 9.37.06 AM Screen shot 2014-04-03 at 9.37.20 AM Screen shot 2014-04-03 at 9.37.33 AM Screen shot 2014-04-03 at 9.40.17 AM Screen shot 2014-04-03 at 9.40.03 AM Screen shot 2014-04-03 at 9.40.52 AM

Golden West Telecommunications has connected the communities of South Dakota for nearly a century. In the beginning, it was as simple as running phone lines along fenceposts. But no matter how much things have changed over the years, their mission remains the same: Golden West helps connect people to communities. And communities to people.

Message, a Rapid City marketing and communications firm, was tasked with developing a tv brand campaign tied to that mission. We began the process by developing a brand anthem. Something simple. Direct. Honest. Conversational. Neighborly. And, well, something with a whole mess of “ooohs” and “ahhhs”.

Anthem Lyrics-

Out on the road there are troubles and questions unanswered
The journey is long and plans could go wrong and fall through

But there’s some far light, it’s distant and bright
It’s leading me where I belong

There are the streets and the trees
These are the faces I see
This is the place that I know
This is my home

And at the end of the day
I’ll come back to this place
This is the place that I know
This is my home

Hey, Oh, oh, oh, oh

Next to the sea, or out in the wilder country
Or bustling streets where everyone gathers to meet
You know the land like the back of your hand
because this is the place you belong

chorus

Oh, oh, oh, oh

This is my home!

Oh, oh, oh, oh

There are the streets and the trees
These are the faces I see
This is the place that I know
This is my home

From there, we constructed the final version of the song that was shortened to standard commercial length.

The Anthem-

https://soundcloud.com/yourmessenger/golden-west-telecommunications

The Process-

We also incorporated experimentation into the process to capture the authenticity of being a local communications provider in rural South Dakota.

Photos were shot on a 1970s Canon AE1 SLR Camera with a motor drive at about 4-6 frames per second on Fuji Superia 200 ISO film.

GW Still1

GW Still2

The rolls were then processed into uncut negatives and scanned into the computer at a very high resolution, individually cut, sequenced in numerical order, and layered and lined up in Photoshop.

Screen Shot 2014-01-08 at 5.52.28 PM

The Photoshop layers were then exported into After Effects where the photos were turned into stop motion sequences.  Each roll of film renders about 1.5 seconds of motion. Those sequences were then exported out of After Effects into Final Cut Pro and edited into the commercial.

Screen Shot 2014-01-08 at 5.53.59 PM

 

Golden West Brand Campaign- 3 commercials

https://vimeo.com/90766494

https://vimeo.com/90766497

https://vimeo.com/90861871

 

 

 

 

Message Wins Big At 2014 AAF-BH American Advertising Awards

In Agency News on February 13, 2014 at 11:17 am
Black Hills Ammunition 2014 Survival Kit

Black Hills Ammunition 2014 Survival KitLakota Voice Project Graffiti Billboard

Golden West Cinematography

Golden West Cinematography

Jackalope Jerky

Jackalope Jerky

Rapid City marketing and communications firm Message won 5 gold and 6 silver ADDY awards for work entered in print, tv, cinematography, and design categories at this year’s Black Hills American Advertising Awards. The agency also won two Judge’s Choice awards for the Black Hills Ammunition 2014 Survival Kit and the agency self-promotion kit, Jackalope Jerky.

Winning agency clients included Black Hills Ammunition, Golden West Telecommunications, and Lakota Voice Project.

Jason Alley, Principal/Head, Creative Development of Message, was presented with the Silver Medal Award in honor of his outstanding contributions to advertising and creative excellence, as well as his involvement in areas of social concern.

Notable firms and in-house departments with wins at this year’s AAF-Black Hills American Advertising Awards included JC Design, Studio Bickett, South Dakota School of Mines and Technology, National American University, and Black Hills & Badlands Tourism Association.

The 2013/2014 ADDYs were judged by nationally recognized creative directors from Denver/Boulder, Colorado firms Karsh Hagan, Made Movement, and Victors & Spoils.

View all AAF-Black Hills American Advertising Awards Winners

View work here

Judge’s Choice Award- Black Hills Ammunition 2014 Survival Kit

View work here

Judge’s Choice Award- Jackalope Jerky

View work here

 

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