Rapid City-based marketing and communications firm Message won a National Gold ADDY® award for a video created on behalf of Black Hills Ammunition. Fewer than 75 gold ADDYs were awarded at the American Advertising Awards competition (formerly the National ADDY® Awards) held in Phoenix, Arizona, on June 8, 2013. This was the first National Gold ADDY® awarded to not only a Rapid City advertising agency, but also the first ever awarded to a South Dakota advertiser.
In addition, Message was awarded a Silver ADDY® in the Sales Promotion-Sales Kit category for the 4 Year Survival Kit also created on behalf of Black Hills Ammunition.
With over 60,000 entries annually, The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising. The American Advertising Awards are unique among all advertising competitions. It is the only one that includes three rigorous levels of judging.
• Entries are first judged at the local level through competitions organized by AAF
• Local winners then advance to 15 district competitions
• Finally, district winners advance to the national finals
Message National ADDY® Winning Entries:
GOLD, Elements of Advertising-Visual
Black Hills Ammunition “It Started With Our Hands” Video
SILVER, Sales Promotion- Sales Kit
Black Hills Ammunition, 4 Year Survival Kit
A full list of AAF-National ADDY® winners can be found here