Jackalope garners most overall agency wins at 2022 District 8 Regional American Advertising Awards

Rapid City marketing and communications firm Jackalope earned 11 American Advertising Awards at the 2022 AAF-District 8 Regional Competition, for work created on behalf of Black Hills Ammunition and Black Hills Federal Credit Union, and Jackalope’s public service and self promotion projects.

The wins mark the ninth time in the last 11 years the firm has represented AAF-Black Hills and the greater Black Hills marketing community at the District 8 Regional level. AAF-District 8 is comprised of local AAF affiliated organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.

In addition, Jackalope earned the most awards of any agency – 11 total – against industry heavyweights such as Carmichael Lynch, BBDO, Fallon, and Colle McVoy. AAF-Black Hills was also represented in the student category by Black Hills State University and Chadron College.

With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and those winners, including the Black Hills Ammunition, Black Hills Federal Credit Union, and Jackalope public service and self promotion projects, advance to the National level. The National American Advertising Awards will be held in Nashville, Tenn., on Friday, June 3.

“Jackalope deserves a huge congratulations
for competing at this level.

To say that it’s a significant accomplishment
is an understatement.”

Jenna Carda, American Advertising Federation Black Hills Vice President

_{GOLD- BHA Brand Campaign Photography}

_{SILVER- Black Hills Ammunition Product Catalog + Art Direction Campaign}

_{SILVER- Black Hills Federal Credit Union Business Campaign}

_{SILVER- Black Hills Federal Credit Union VISA Campaign}

_{SILVER- Love, COVID Public Service Marketing Campaign + Art Direction Campaign + Public Service Ambient Media}

_{SILVER- Jackalope Viewmaster Art Direction + Direct Marketing/Speciality Advertising + Color Digitally Enhanced Campaign}

Jackalope Wins 22 Awards at The Black Hills American Advertising Awards

Rapid City-based marketing and communications firm Jackalope earned 22 American Advertising Awards at the 2022 Black Hills American Advertising Awards for work created on behalf of Golden West Telecommunications, Black Hills Federal Credit Union, and Black Hills Ammunition.

Jackalope was also awarded two judge’s choice awards, one for the Black Hills Ammunition brand campaign and another for the “Love, COVID” pro bono campaign. Jackalope also garnered Best of Show for their work on Black Hills Federal Credit Union’s business television campaign.

“We were looking to expand our reputation as a preferred lender for small businesses, to one of serving larger business models to help support growth and development in the communities we serve. We sought the services of Jackalope to help us, and we are thrilled with the result, having recently won Best of Show at the Black Hills American Advertising Awards.” 

Carol Brown, VP Marketing & Business Development
Black Hills Federal Credit Union

With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and those winners advance to the National level. The National American Advertising Awards will be held in Nashville on June 3.

Other notable winners in the 2022 Black Hills American Advertising Awards competition included Black Hills Federal Credit Union, Golden West Telecommunications, Black Hills Energy, Prairie Berry Winery, and Monument Health.

Click here to view the full list of winners.

Black Hills American Advertising Awards Best of Show, Black Hills Federal Credit Union, Open For Business

Black Hills American Advertising Awards Best of Show, Black Hills Federal Credit Union, Dawn

Black Hills American Advertising Awards Show Judge’s Choice, Love, COVID Campai

Black Hills American Advertising Awards Judge’s Choice, Black Hills Ammunition

About Jackalope
We are Jackalope, an ad agency that left behind the safety of tradition to cut a new path. We work with brands, artists and causes to uncover their deeper story, the one that’s rooted in purpose and pointed directly off the map. Often the story will ask you to change. To transform into something new, something the world has not quite seen before. This is your chance.

Oglala Lakota College Student Marina Moon Awarded 2022 Jackalope Scholarship

Marina Moon, 2022 Jackalope Scholarship Fund Recipient

Oglala Lakota College (OLC) student Marina Moon is the 2022 recipient of the Jackalope Scholarship Fund. The $1,000 annual scholarship, funded by marketing and communications firm Jackalope, recognizes OLC graphic design students demonstrating high creative ability, academic excellence and need. 

“Over the past 3 years the Jackalope Scholarship Fund has been a great source of support and encouragement for students in the OLC Graphic Arts program. When a student’s hard work and dedication to their education is recognized by a leader in their field and acknowledged in such a meaningful way, it creates vital momentum for that student,” says Marty Two Bulls Jr., OLC Art Faculty. 

Marina Moon is entering her final semester of the Graphic Arts program at OLC. Moon is a dedicated student and talented artist. Marina has a deep love for art, and it shows in her dedication to her practice. Her motivation for creating art stems from emotional connections to her surroundings and expressions of the human experience. Much of Marina’s work involves strong female influences and colorful aesthetics. She thrives off the versatility that comes with digital media. 

Jason Alley, principal of Jackalope, says he created the scholarship fund for OLC students because he believes in the purpose of the college and talent of their students. “I received a scholarship when I was a graphic design student and the encouragement of receiving that award impacted me greatly. My hope is that this fund helps tap into the potential of students like Marina,” Alley states. 

After obtaining an AA in Graphic Design, Marina Moon plans to continue her education and career path in the arts. Marina’s goals include teaching and helping to inspire others to pursue a career in graphic design and traditional arts. Two Bulls Jr. concludes, “The Jackalope Scholarship Fund provides much needed support and encouragement for Graphic Arts students at OLC and I am grateful for the support of Jackalope.” 

When a student’s hard work and dedication to their education is recognized by a leader in their field and acknowledged in such a meaningful way, it creates vital momentum for that student.

Marty Two Bulls Jr., OLC Art Faculty

About Oglala Lakota College
Oglala Lakota College is chartered by the Oglala Sioux Tribe. Its mission is to provide educational opportunities that enhance Lakota life. These opportunities include community services, certificates, GED, associate, bachelor, and graduate degrees. Oglala Lakota College provides a framework of excellence for student knowledge, skills, and values towards Piya Wiconi – a new beginning for harmony in fulfillment of aspirations and dreams.

Oglala Lakota College is committed to continuous improvement and is creating Oglala Lakota University through outstanding teaching, research, community service, and assessment. www.olc.edu

About Jackalope
We are Jackalope, an ad agency that left behind the safety of tradition to cut a new path. We work with brands, artists and causes to uncover their deeper story, the one that’s rooted in purpose and pointed directly off the map. Often the story will ask you to change. To transform into something new, something the world has not quite seen before. This is your chance. www.runwithjackalope.com