Rapid City marketing and communications firm Jackalope won 5 gold and 4 silver American Advertising Awards for work entered in print, video, cinematography, and design categories at the 2015 Black Hills American Advertising Awards.
The agency also won a Judge’s Choice award for the Jackalope Identity program, a People’s Choice Award for Black Hills Ammunition’s integrated campaign, and the “Tommy Award,” Best of Show for the Jackalope Identity program. This marks the fifth time in seven years that the agency has been awarded the evening’s top honor.
Notable marketing firms and in-house departments with wins at this year’s AAF-Black Hills American Advertising Awards included TDG Communications, Clark & Company, Inc., Regional Health, and Rapid City Convention & Visitors Bureau. Carol Brown, Black Hills Federal Credit Union Vice President of Marketing and Business Development, was named the Silver Medal Award Winner.
The 2015 American Advertising Awards were judged by nationally recognized creative directors from Omaha/Lincoln, Nebraska firms Bailey Lauerman, B2 Interactive, and Bozell.
Gold Award in Sales Promotion + Elements of Advertising, Cinematography – Black Hills Ammunition Brand Video
Gold Award in Non-Traditional Advertising-
Black Hills Ammunition Pop Up Trail Signage
Gold Award in Advertising Industry, Self Promotion-
Judge’s Choice Award- Jackalope Identity Program
People’s Choice Award- Black Hills Ammunition Integrated Campaign
Best of Show “Tommy” Award- Jackalope Identity Program