Jackalope Wins Big at 2015 AAF- Black Hills American Advertising Awards

In Uncategorized on February 17, 2015 at 9:32 am

Rapid City marketing and communications firm Jackalope won 5 gold and 4 silver American Advertising Awards for work entered in print, video, cinematography, and design categories at the 2015 Black Hills American Advertising Awards.

The agency also won a Judge’s Choice award for the Jackalope Identity program, a People’s Choice Award for Black Hills Ammunition’s integrated campaign, and the “Tommy Award,” Best of Show for the Jackalope Identity program. This marks the fifth time in seven years that the agency has been awarded the evening’s top honor.

Notable marketing firms and in-house departments with wins at this year’s AAF-Black Hills American Advertising Awards included TDG Communications, Clark & Company, Inc., Regional Health, and Rapid City Convention & Visitors Bureau. Carol Brown, Black Hills Federal Credit Union Vice President of Marketing and Business Development, was named the Silver Medal Award Winner.

The 2015 American Advertising Awards were judged by nationally recognized creative directors from Omaha/Lincoln, Nebraska firms Bailey Lauerman, B2 Interactive, and Bozell.

Gold Award in Sales Promotion + Elements of Advertising, Cinematography – Black Hills Ammunition Brand Video


Gold Award in Non-Traditional Advertising-
Black Hills Ammunition Pop Up Trail Signage


Gold Award in Advertising Industry, Self Promotion-
Jackalope Logo


Judge’s Choice Award- Jackalope Identity Program

BHA Ultimate Survivor Bug Out Bag

BHA Ultimate Survivor Bug Out Bag

BHA Pop Up Trail Signage

BHA 2015 Product Catalog

BHA 2015 Product Catalog

People’s Choice Award- Black Hills Ammunition Integrated Campaign

Screen shot 2015-02-16 at 4.03.10 PM10830892_10152699398778977_4665113744280995009_o

Best of Show “Tommy” Award- Jackalope Identity Program

View all 2015 AAF-Black Hills American Advertising Awards Winners here

Black Hills New Powerhouse Loads for 2015-

In Uncategorized on February 1, 2015 at 10:06 pm

Black Hills Ammunition has been producing top-quality reloaded rounds for decades as well as superb factory-new ammo. For 2015, the company is offering several new loads that cover all the bases.

First up is Black Hills’s new .338 Lapua Magnum, which features the 250-grain Nosler AccuBond bullet. While Black Hills has traditionally offered .338 Lapua Magnum ammo in target or match loadings previously, this new load, part of its Gold line, is geared more toward hunting. It should be able to tackle big game like bears, elk and moose with ease.

Black Hills also has a new .308 Winchester load featuring the 168-grain Sierra Tipped MatchKing (TMK) bullet, a polymer-tipped bullet with a high ballistic coefficient for greater terminal performance on target. It’s designed for a flat, long-range trajectory and extreme accuracy. Black Hills is also offering a 5.56mm NATO load with a 69-grain Sierra TMK bullet for this same purpose.

Another of Black Hills’ new 5.56mm loads features the 70-grain GMX (Gilding Metal eXpanding) bullet from Hornady. This bullet is designed to expand rapidly yet retain nearly 100 percent of its weight while providing deep penetration. It’s great for game (where legal) and law enforcement, as it can go through many common barriers.

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Message Earns National Recognition From Print Magazine

In Agency News on August 27, 2014 at 10:24 am
Jackalope Jerky

Jackalope Jerky

Self promotion work from Message will be featured in the upcoming December 2014 Regional Design Annual issue of Print Magazine. Winning work was selected from more than 20,000 entries nationwide. The publication highlights the best design and advertising from each region of the United States. Those regions include Far West, Southwest, Midwest, South, East, and New York City. The annual will appear on newsstands and online later this year.

The Regional Design Annual is the only comprehensive survey of outstanding design throughout the United States. Now in its 32nd year, Print’s Regional Design Annual is seen by tens of thousands of creative professionals, among the largest such audience in the country. It is an essential resource for art directors and studios looking for exceptional designers.

Print Magazine’s Regional Design Annual Categories:

  1. Annual Reports
  2. Brochures/Catalogs
  3. Book Covers/Jackets
  4. Environmental Graphics
  5. Illustration/Photography
  6. Invitations/Announcements
  7. Letterhead/Logos
  8. Packaging (consumer goods, CDs, etc.)
  9. Posters/Flyers
  10. Advertising (print)
  11. Editorial (magazine and newspaper covers/spreads)
  12. Self-Promotions
  13. Wearables (t-shirts, hats, bags, etc.)
  14. Information Graphics
  15. Web Design
  16. Multi-Media Campaign



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