Rapid City marketing and communications firm Jackalope earned 11 American Advertising Awards at the 2022 AAF-District 8 Regional Competition, for work created on behalf of Black Hills Ammunition and Black Hills Federal Credit Union, and Jackalope’s public service and self promotion projects.
The wins mark the ninth time in the last 11 years the firm has represented AAF-Black Hills and the greater Black Hills marketing community at the District 8 Regional level. AAF-District 8 is comprised of local AAF affiliated organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.
In addition, Jackalope earned the most awards of any agency – 11 total – against industry heavyweights such as Carmichael Lynch, BBDO, Fallon, and Colle McVoy. AAF-Black Hills was also represented in the student category by Black Hills State University and Chadron College.
With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and those winners, including the Black Hills Ammunition, Black Hills Federal Credit Union, and Jackalope public service and self promotion projects, advance to the National level. The National American Advertising Awards will be held in Nashville, Tenn., on Friday, June 3.
“Jackalope deserves a huge congratulations
for competing at this level.To say that it’s a significant accomplishment
Jenna Carda, American Advertising Federation Black Hills Vice President
is an understatement.”
GOLD- BHA Brand Campaign Photography




SILVER- Black Hills Ammunition Product Catalog + Art Direction Campaign



SILVER- Black Hills Federal Credit Union Business Campaign
SILVER- Black Hills Federal Credit Union VISA Campaign
SILVER- Love, COVID Public Service Marketing Campaign + Art Direction Campaign + Public Service Ambient Media



SILVER- Jackalope Viewmaster Art Direction + Direct Marketing/Speciality Advertising + Color Digitally Enhanced Campaign


