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Oglala Lakota College Student Elisiah Martinez Awarded Inaugural Jackalope Scholarship

In Jackalope Scholarship Fund on February 1, 2021 at 2:28 pm

Oglala Lakota College (OLC) student Elisiah Martinez is the first recipient of the Jackalope Scholarship Fund. The $1,000 annual scholarship, funded by marketing and communications firm Jackalope, recognizes OLC graphic design students demonstrating high creative ability, academic excellence, and need.

“The establishment of the Jackalope Scholarship Fund comes at a vital time for students at OLC. The COVID-19 pandemic has brought unprecedented challenges for our students. Now is the time to show the next generation of Lakota Artists and Designers that their hard work is worthwhile and valued,” says Marty Two Bulls Jr., OLC Art Faculty.

Martinez will graduate in the spring of 2021 with an associate degree in graphic design. She intends to pursue either an internship with a local art department or continue her education at the Institute of American Indian Arts. “This semester was actually my hardest semester as a graphic design major,” Martinez explains. “Hearing that the hard work I was putting in, despite my situation, was recognized not only by my instructor, but also by Jackalope, was a really big deal to me.”

Jason Alley, principal and owner of Jackalope, says he created the scholarship fund for OLC students because he believes in the purpose of the college and talent of their students. “I received a scholarship when I was a graphic design student and the encouragement of receiving that award stuck with me. My hope is that this fund helps tap into the potential of students like Elisiah Martinez,” Alley states.

Martinez envisions a career in logo, album, and merchandise design for a large company or musician, with the hope to see her design work in public one day. Two Bulls Jr. concludes, “The Jackalope Scholarship Fund provides much needed support and encouragement for Graphic Arts students at OLC and I am grateful for the support of Jackalope.”

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About Oglala Lakota College

Oglala Lakota College is chartered by the Oglala Sioux Tribe. Its mission is to provide educational opportunities that enhance Lakota life. These opportunities include community services, certificates, GED, associate, bachelor, and graduate degrees. Oglala Lakota College provides a framework of excellence for student knowledge, skills, and values towards Piya Wiconi – a new beginning for harmony in fulfillment of aspirations and dreams. Oglala Lakota College is committed to continuous improvement and is creating Oglala Lakota University through outstanding teaching, research, community service, and assessment.

About Jackalope

We are Jackalope, an ad agency that left behind the safety of tradition to cut a new path. We work with brands, artists and causes to uncover their deeper story, the one that’s rooted in purpose and pointed directly off the map. Often the story will ask you to change. To transform into something new, something the world has not quite seen before. This is your chance.

Jackalope Wins Two 2015 National American Advertising Awards

In Agency News on June 17, 2015 at 8:34 am

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Rapid City-based marketing and communications firm Jackalope won two national American Advertising Awards for work created on behalf of Black Hills Ammunition.

Fewer than 450 total awards were granted at the American Advertising Awards competition (formerly the National ADDY® Awards) held in Las Vegas, Nevada, on June 13, 2015. The wins mark the 5th national American Advertising Award in six years for the firm. Jackalope also won South Dakota’s first National Gold ADDY® in 2013.

With over 60,000 entries annually, The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising. The American Advertising Awards are unique among all advertising competitions as it’s the only one that includes three rigorous levels of judging.

• Entries are first judged at the local level through competitions organized by AAF member clubs

• Local winners then advance to 15 district competitions

• Finally, district winners advance to the national finals

Winning advertisers featured in the 2015 National American Advertising competition included BBDO NYC, McGarrah Jessee, Leo Burnett Chicago, Venables Bell & Partners, and Goodby Silverstein & Partners.

Jackalope National American Advertising Awards Winning Entries:

SILVER, Elements of Advertising-Visual, Cinematography
Black Hills Ammunition- Black Hills Ammunition Brand Video Cinematography



SILVER, Elements of Advertising-Visual, Photography Campaign
Black Hills Ammunition- Black Hills Ammunition Brand Photography

IMG_1664bha2014-032new

bha2014-026color

bha2014-010color

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A full list of 2015 AAF-National American Advertising Award winners can be found here.

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Jackalope is an advertising agency. It is also a mythical animal that rewired the laws of nature to create something the world never even knew it needed. The truth lies somewhere in between. We’re an ad agency that doesn’t look, act or think like an ad agency. We work with people whose companies we believe in. And our job is to gather up whatever weird and wonderful tools we can find and convince the world to believe in those companies like we do. Jackalope. Evolve or Die.

To get in touch, call (605) 430-5407 or drop us a line at alleyjas@gmail.com
Jackalope is located at The Garage, 402 St. Joe, East of 5th, Rap City | SD | USA | Planet Earth

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It’s tough to beat bacon. (Though we nearly did)

In Industry News on April 19, 2015 at 5:55 pm

Rapid City-based marketing and communications firm Jackalope earned six American Advertising Awards® at the 2015 AAF-District 8 Regional Competition in Minneapolis, Minnesota, for work created on behalf of Black Hills Ammunition and Jackalope. The wins mark the sixth consecutive year that the firm has represented AAF-Black Hills and the greater Black Hills advertising community at the regional level. AAF-District 8 is comprised of local AAF affiliated organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.

Jackalope was the only agency outside of Minneapolis to be awarded gold. In fact, the firm’s identity program earned the second highest marks in the entire professional body of work behind BBDO Minneapolis best of show entry, Driven by Bacon.

With over 60,000 annual entries, the American Advertising Awards® are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and District winners advance to the national finals. The National American Advertising Awards® are held in conjunction with the AAF National Conference; June 10-13, 2015, in Las Vegas, NV.

Winning advertisers featured in the 2015 AAF District 8 ADDYs competition included Colle + McVoy, BBDO Minneapolis, Target, Olson, and Sioux Falls agencies Fresh Produce and Media One.

Jackalope Winning Entries-

Gold, Black Hills Ammunition
Elements of Advertising, Brand Video Cinematography

Silver, Black Hills Ammunition Brand Video
Elements of Advertising, Brand Video Copywriting

Out here, freedom isn’t a state of mind.

It’s land so vast and open and rugged, it makes

everything it touches wild.

It brought us here, this land. Called us.

To witness the arc of the earth.

The grass that stretches farther than any eye will ever see.

And the sky, always the sky, bigger than anything that

ever was or ever will be.

But for those of us who came here, we didn’t come to

see how small we really are.

We came to see just how big we can become.

The Black Hills of South Dakota.

The place that made the people, who make the best ammo on earth.

Gold, Black Hills Ammunition
Elements of Advertising, Color Photography Campaign

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BHA 2015 Product Catalog

BHA 2015 Product Catalog

Silver, Jackalope
Elements of Advertising, Logo

Jackalope logo v1

Gold, Jackalope
Collateral Material, Poster

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Gold, Jackalope
Advertising Industry Self-Promotion, Identity Program

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A full list of 2015 AAF-District 8 American Advertising Awards winners can be viewed here.

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Jackalope is an advertising agency. It is also a mythical animal that rewired the laws of nature to create something the world never even knew it needed. The truth lies somewhere in between. We’re an ad agency that doesn’t look, act or think like an ad agency. We work with people whose companies we believe in. And our job is to gather up whatever weird and wonderful tools we can find and convince the world to believe in those companies like we do.

To get in touch, call (605) 430-5407 or drop us a line at alleyjas@gmail.com