Message Radio Samples

In Radio on August 7, 2010 at 10:58 pm

Client:  Travel Montana
Copywriter/Producer-  Jason Alley, 2008
2009 Silver Regional Addy in the Pacific Northwest

This award-winning radio effort for the State Of Montana focused on the rich palette of destinations and activities available. By pitting the perception of Montana as a rugged and wild place against the reality of  it being ‘that place’ with all the amenities one could find anywhere else made for a convincing message. The radio spots also rang true to travelers seeking the diverse activities this fine state has to offer. Visitation to both of Montana’s national parks increased significantly in 2009.

Client:  Big Sky Resort
Copywriter/Producer-  Jason Alley, 2008
2008 Gold Regional Addy in the Pacific Northwest

At the time, Big Sky was known for their abundance of terrain for beginners and experts alike. The challenge was to carry out the idea that Big Sky became the biggest skiing in America. Building on their already strong position (“Behold, the biggest skiing in America” being their tagline), we introduced to their target audience the myriad benefits of skiing there via the Big Guy and his angelic choir. The results were impressive, with an increase in season ticket sales and summer visitation.

Check out two spots from the campaign:


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