yourmessengerjason

Archive for the ‘Agency News’ Category

Jackalope Wins Two 2015 National American Advertising Awards

In Agency News on June 17, 2015 at 8:34 am

letterhead setup 7.2 maroon

Rapid City-based marketing and communications firm Jackalope won two national American Advertising Awards for work created on behalf of Black Hills Ammunition.

Fewer than 450 total awards were granted at the American Advertising Awards competition (formerly the National ADDY® Awards) held in Las Vegas, Nevada, on June 13, 2015. The wins mark the 5th national American Advertising Award in six years for the firm. Jackalope also won South Dakota’s first National Gold ADDY® in 2013.

With over 60,000 entries annually, The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising. The American Advertising Awards are unique among all advertising competitions as it’s the only one that includes three rigorous levels of judging.

• Entries are first judged at the local level through competitions organized by AAF member clubs

• Local winners then advance to 15 district competitions

• Finally, district winners advance to the national finals

Winning advertisers featured in the 2015 National American Advertising competition included BBDO NYC, McGarrah Jessee, Leo Burnett Chicago, Venables Bell & Partners, and Goodby Silverstein & Partners.

Jackalope National American Advertising Awards Winning Entries:

SILVER, Elements of Advertising-Visual, Cinematography
Black Hills Ammunition- Black Hills Ammunition Brand Video Cinematography



SILVER, Elements of Advertising-Visual, Photography Campaign
Black Hills Ammunition- Black Hills Ammunition Brand Photography

IMG_1664bha2014-032new

bha2014-026color

bha2014-010color

pages-from-hires-spreads_2

A full list of 2015 AAF-National American Advertising Award winners can be found here.

################################################################################################

Jackalope is an advertising agency. It is also a mythical animal that rewired the laws of nature to create something the world never even knew it needed. The truth lies somewhere in between. We’re an ad agency that doesn’t look, act or think like an ad agency. We work with people whose companies we believe in. And our job is to gather up whatever weird and wonderful tools we can find and convince the world to believe in those companies like we do. Jackalope. Evolve or Die.

To get in touch, call (605) 430-5407 or drop us a line at alleyjas@gmail.com
Jackalope is located at The Garage, 402 St. Joe, East of 5th, Rap City | SD | USA | Planet Earth

################################################################################################

Advertisements

Message Earns National Recognition From Print Magazine

In Agency News on August 27, 2014 at 10:24 am
Jackalope Jerky

Jackalope Jerky

Self promotion work from Message will be featured in the upcoming December 2014 Regional Design Annual issue of Print Magazine. Winning work was selected from more than 20,000 entries nationwide. The publication highlights the best design and advertising from each region of the United States. Those regions include Far West, Southwest, Midwest, South, East, and New York City. The annual will appear on newsstands and online later this year.

The Regional Design Annual is the only comprehensive survey of outstanding design throughout the United States. Now in its 32nd year, Print’s Regional Design Annual is seen by tens of thousands of creative professionals, among the largest such audience in the country. It is an essential resource for art directors and studios looking for exceptional designers.

Print Magazine’s Regional Design Annual Categories:

  1. Annual Reports
  2. Brochures/Catalogs
  3. Book Covers/Jackets
  4. Environmental Graphics
  5. Illustration/Photography
  6. Invitations/Announcements
  7. Letterhead/Logos
  8. Packaging (consumer goods, CDs, etc.)
  9. Posters/Flyers
  10. Advertising (print)
  11. Editorial (magazine and newspaper covers/spreads)
  12. Self-Promotions
  13. Wearables (t-shirts, hats, bags, etc.)
  14. Information Graphics
  15. Web Design
  16. Multi-Media Campaign

 

Message Wins At Regional Level For 5th Consecutive Year

In Agency News on April 17, 2014 at 9:24 am

 

Black Hills Ammunition 2014 Survival Kit

Black Hills Ammunition 2014 Survival Kit

 

Lakota Voice Project Graffiti Billboard

Lakota Voice Project Graffiti Billboard

 

Jackalope Jerky

Jackalope Jerky

 

Rapid City-based marketing and communications firm Message earned four American Advertising Awards at the AAF-District 8 Regional Competition in Minneapolis, Minnesota, for work created on behalf of Black Hills Ammunition, Lakota Voice Project, and Message agency self promotion. The wins mark the fifth consecutive year that Message has represented AAF-Black Hills and the greater Black Hills advertising community at the regional level. AAF-District 8 is comprised of local clubs from South Dakota, North Dakota, Minnesota, and Wisconsin.

With over 60,000 annual entries, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and District winners advance to the national finals. The National American Advertising Awards® are held in conjunction with the AAF National Conference; May 28-31, 2014, in Boca Raton, FL.

Winning advertisers featured in the 2014 AAF District 8 ADDYs competition included Carmichael Lynch, Colle + McVoy, BBDO Proximity Minneapolis, Fallon Worldwide, mono, Martin Williams, and SDSM&T University Relations.

A full list of 2014 AAF-District 8 American Advertising Awards winners can be found here.

Message Wins Big At 2014 AAF-BH American Advertising Awards

In Agency News on February 13, 2014 at 11:17 am
Black Hills Ammunition 2014 Survival Kit

Black Hills Ammunition 2014 Survival KitLakota Voice Project Graffiti Billboard

Golden West Cinematography

Golden West Cinematography

Jackalope Jerky

Jackalope Jerky

Rapid City marketing and communications firm Message won 5 gold and 6 silver ADDY awards for work entered in print, tv, cinematography, and design categories at this year’s Black Hills American Advertising Awards. The agency also won two Judge’s Choice awards for the Black Hills Ammunition 2014 Survival Kit and the agency self-promotion kit, Jackalope Jerky.

Winning agency clients included Black Hills Ammunition, Golden West Telecommunications, and Lakota Voice Project.

Jason Alley, Principal/Head, Creative Development of Message, was presented with the Silver Medal Award in honor of his outstanding contributions to advertising and creative excellence, as well as his involvement in areas of social concern.

Notable firms and in-house departments with wins at this year’s AAF-Black Hills American Advertising Awards included JC Design, Studio Bickett, South Dakota School of Mines and Technology, National American University, and Black Hills & Badlands Tourism Association.

The 2013/2014 ADDYs were judged by nationally recognized creative directors from Denver/Boulder, Colorado firms Karsh Hagan, Made Movement, and Victors & Spoils.

View all AAF-Black Hills American Advertising Awards Winners

View work here

Judge’s Choice Award- Black Hills Ammunition 2014 Survival Kit

View work here

Judge’s Choice Award- Jackalope Jerky

View work here

 

A Wooly Endorsement

In Agency News on January 6, 2014 at 5:33 pm

Thanks for the props, Jackalope Jerky!

Image

Message Wins South Dakota’s First National Gold ADDY® Award

In Agency News on June 13, 2013 at 9:58 am

Suicide, Pine Ridge

Rapid City-based marketing and communications firm Message won a National Gold ADDY® award for a video created on behalf of Black Hills Ammunition. Fewer than 75 gold ADDYs were awarded at the American Advertising Awards competition (formerly the National ADDY® Awards) held in Phoenix, Arizona, on June 8, 2013. This was the first National Gold ADDY® awarded to not only a Rapid City advertising agency, but also the first ever awarded to a South Dakota advertiser.

In addition, Message was awarded a Silver ADDY® in the Sales Promotion-Sales Kit category for the 4 Year Survival Kit also created on behalf of Black Hills Ammunition.

With over 60,000 entries annually, The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising. The American Advertising Awards are unique among all advertising competitions. It is the only one that includes three rigorous levels of judging.

• Entries are first judged at the local level through competitions organized by AAF
member clubs

• Local winners then advance to 15 district competitions

• Finally, district winners advance to the national finals

Winning advertisers featured in the 2013 National ADDY competition included BBDO NYC, Ogilvy & Mather Atlanta, Leo Burnett Chicago, Draftcb, and Goodby Silverstein & Partners.

Message National ADDY® Winning Entries:

GOLD, Elements of Advertising-Visual
Black Hills Ammunition “It Started With Our Hands” Video

Error
This video doesn’t exist

SILVER, Sales Promotion- Sales Kit
Black Hills Ammunition, 4 Year Survival Kit

Black Hills Ammunition 4 Year Survival Kit

A full list of AAF-National ADDY® winners can be found here

Message Wins 7 Awards at AAF District 8 Regional ADDYs Competition

In Agency News on April 15, 2013 at 12:13 am

BHA120-1-R1-I3

223402_10151313786258977_1959428254_n

Rapid City-based marketing and communications firm Message earned seven silver Addy awards at the AAF-District 8 Regional competition in Minneapolis, Minnesota, for work created on behalf of Black Hills Ammunition and Slim Buttes Country & Western Vinyl Variety Hour. Message’s seven wins were the most among all winning advertisers representing Minnesota, North Dakota, South Dakota, and Wisconsin. This is also the fourth consecutive year that Message has represented AAF-Black Hills and the greater Black Hills advertising community at the regional competition.

With over 60,000 entries annual, the ADDY Awards are the world’s largest and arguably toughest advertising competition. Each year the competition begins at the local level with 210 AAF clubs across the country. Entries must first be submitted in a local competition to be eligible for regional and national competitions. Local winners advance to one of 14 regional district competitions and District winners advance to the national finals. The National ADDYS® are held in conjunction with the AAF National Conference; June 5-8, 2013, in Phoenix, AZ.

Winning advertisers featured in the 2013 AAF District 8 ADDYs competition included Mono, Fresh Produce, Appleton Coated, Hunt Adkins, Colle McVoy, Olson, and Gaslight Creative.

A full list of AAF District 8 winners can be found here.

Message’s Jason Alley featured in OTA spotlight

In Agency News on March 5, 2013 at 11:10 pm

Suicide, Pine Ridge

At its heart, OTA is a network of creative community builders and change agents. A series of spotlights on OTA’s website focused on the best of the best. Jason Alley, Principal/Creative Director of Message, was among those selected to represent the Black Hills region.

View Jason Alley’s profile here:
http://ota.is/portfolio-item/jason-alley/

OTA:
OTA offers extraordinary experiences and engagements that educate, empower, and serve as creative catalysts for community-builders and change agents to improve the lives of all people living in South Dakota, North Dakota, and Minnesota. Now in its fourth year, more than 1,000 attendees have gathered to find inspiration and learn from 30 global leaders specializing in design, technology, entrepreneurship, community building, innovation, non-profits, branding, marketing, social media and movements. To learn more about OTA, visit www.otasessions.com

OTA 2013:
Online registration for the 2013 OTA Sessions is officially open! The event will take place on March 15th, 2013 at the Edith Mortenson Center on the campus of Augustana College. We have a limited number of tickets this year, so be sure to register early so you don’t miss out on this year’s amazing line-up.

Attendees will enjoy:

  • An entire day learning from internationally-renowned thought leaders through presentations & performances
  • Connecting with other attendees over breaks to take the conversation to a deeper level
  • Special gifts from OTA
  • A free lunch (and snack breaks)

Speakers in 2013 include: Aaron Draplin of Draplin Design Co, Ash Huang of Pinterest, Adam Braun of Pencils of Promise, Peter Buchanan-Smith of Best Made Co, Shaifali Puri of Scientists without Borders, Adam Leipzig of National Geographic Films, Nate Utesch of Ferocious Quarterly, and Jazzrock pianist ELEW.

Purchase OTA tickets here:
http://ota2013.eventbrite.com

Message Wins 15 Gold and Silver ADDYs, People’s Choice, Judge’s Choice and The Tommy Award at AAF-Black Hills ADDYs

In Agency News on March 5, 2013 at 11:06 pm

Best of Show

Rapid City marketing and communications firm Message won 8 gold and 7 silver ADDY awards for work entered in print, integrated campaign and design categories at this year’s Black Hills  American Advertising Federation ADDY Awards. The agency also won a prestigious Judge’s Choice award for the Lakota Voice Project integrated campaign. The People’s Choice and Best of Show awards were given to the Black Hills Ammunition integrated campaign.

Winning agency clients included Black Hills Ammunition, Lakota Voice Project, Pennington County Emergency Management, and Rapid City YMCA.

Ross Johnson was presented with the Silver Medal Award, which recognizes those who have made outstanding contributions to advertising and have been active in furthering industry standards.

Notable firms/agencies participating at this year’s AAF-Black Hills ADDYs included TDG Communications, Robert Sharp & Associates, South Dakota School of Mines and Technology, Black Hills State University and Black Hills Power.

The 2012/2013 ADDYs were judged by nationally recognized creative directors from Denver firms such as Philosophy Communication and Jay Roth Creative.

View all AAF-Black Hills ADDYs Winners

View work here

Judge’s Choice Award- Lakota Voice Project

View work here

People’s Choice + Tommy Award/Best of Show- Black Hills Ammunition Integrated Campaign

View work here

 

Black Hills Ammunition- “It Started With Our Hands” Integrated Brand Campaign

In Agency News, Integrated Campaign, Storytelling on January 30, 2013 at 10:19 am

Message, a Rapid City marketing and communications firm, recently collaborated with Black Hills Ammunition to create an integrated marketing campaign.

Black Hills produces ammunition for people who demand no less than 100% precision and reliability. It’s a small, family-run company. They don’t have shareholders and their decisions aren’t driven by profits. They make their product deliberately slow, often slower than demand would like. And they inspect every round by hand. An industry process that is practically nonexistent in 2013. That meticulous, human attention to detail is the reason their ammunition is equal to the best handloads out there. In fact, it’s arguably the best ammunition in the world.

Message determined that their audience is as likely to be military and law enforcement personnel as they are to be gun makers, hunters, and weekend warriors. Because it’s not about what they do, but rather about how they think.

Black Hills Ammo’s core audience – the people who are most passionate about what they do at Black Hills, and vice-versa – is, in short, serious shooters. If their audience is a target, the serious shooters are the bullseye. The stronger we engage these folks, the more authentically we’ll speak to everyone.

The one message we wanted to convey was this: At the end of the day, the thing that drives Black Hills Ammo as a company is the same nagging desire that drives every serious shooter. Perfection.

From there, we wrote an anthem. It’s our way of ensuring that all creative work ties back to the campaign’s main point that perfection is achieved only through attention to detail and craftsmanship. Essentially, that human desire for perfection lies in the hands of the folks that handcraft the ammunition. “It Started With Our Hands” was born out of this.

Campaign Anthem:

It started with our hands. Everything we made, we made with the two tools God gave us.

 Then we grew smarter.

Hard work gave way to ingenuity. And technology took us places we never imagined. Machines gave us a kind of efficiency and precision we couldn’t have fathomed.

And somewhere along the way, some of us lost sight of what we were after to begin with. Perfection.

That desire that started us making things in the first place. A human desire. Something a machine will never understand.

But it’s not too late to reclaim that desire.

We have everything we need. Because in the end there’s only so far technology and automation can take us, and what it all boils down to is a pair of hands. 

Started with our Hands

BHA120-3-R1-I1BHA120-6-R1-I2BHA120-6-R4-I1BHA120-1-R1-I3

Photography Campaign

Pages from BlackHills_60920B-2Pages from BlackHills_60920B-5Pages from BlackHills_60920B

Product Catalog Spreads

130004 GUNS SURPLUS

Industry Publication Full Page Ad

THE 4 YEAR SURVIVAL KIT

Industry Writer Media Kit


Error
This video doesn’t exist

Brand Video