Rapid City marketing and communications firm Jackalope earned 12 American Advertising Awards at the 2024 AAF-District 8 Regional Competition for work created on behalf of Black Hills Ammunition and Monument Health.
With over 60,000 annual entries, the American Advertising Awards are the world’s largest and arguably toughest advertising competition. Entries must win at one of 210 local competitions to be eligible for regional consideration. AAF-District 8 is comprised of local AAF organizations from South Dakota, North Dakota, Minnesota, and Wisconsin.
Jackalope earned the most overall awards of any competing entity in District 8, which included industry notables such as Carmichael Lynch, BBDO Minneapolis, Fallon, and Colle McVoy. Jackalope’s work for Black Hills Ammunition and Monument Health will now advance to the National American Advertising Awards held in Salt Lake City, Utah, on May 31.
“To be a part of the District-level competition of the American Advertising Awards is an accomplishment in and of itself. The work we see across a four-state area is phenomenal and top-notch and less than 20% of entries get the opportunity to progress,” said Jenna Carda, 2nd Lt. Governor / AAA Chair of AAF-District 8.
“Not only does Jackalope’s work represent western South Dakota talent, it is also an incredible milestone as they won the most awards over any other company entered in the District 8 competition,” Carda continued. “We are eager to see how their work performs against some of the largest ad agencies in the country at the national competition.”
Two other Black Hills area businesses took home awards at AAF-District 8 competition: Golden West Telecommunications and Visit Rapid City. Ashley Beguin of Black Hills State University also received awards in the student division. Click here to view all District 8 winning work.
Black Hills Ammunition District 8 American Advertising Awards-
Gold: Black Hills Ammunition Brand Video / Elements of Advertising> Cinematography
Silver: Black Hills Ammo Brand Campaign / Print Advertising> Magazine Campaign
Silver: Black Hills Ammo Brand Video / Film, Video & Sound> Audio/Visual Sales
Silver: Black Hills Ammunition Campaign / Integrated Advertising Campaign > Regional/National
Silver: BH Ammunition Brand Photography / Elements of Advertising> Photography> Campaign
Silver: Black Hills Ammo Brand Campaign / Elements of Advertising> Video Editing
Silver: Black Hills Ammo Brand Video / Elements of Advertising> Copywriting
Silver: Black Hills Ammo Brand Video / Elements of Advertising> Music w/o lyrics
Silver: Black Hills Ammo Brand Video / Elements of Advertising> Voiceover Talent
Silver: Black Hills Ammo Brand Video / Elements of Advertising> Art Direction- Campaign
Monument Health District 8 American Advertising Awards-
Silver: Monument Health “Balance” / Elements of Advertising > Cinematography – Campaign
Silver: Monument Health “Balance” /Elements of Advertising> Art Direction – Campaign
Jackalope 